Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.
Three patterns run through DoubleVerify's acquisitions — what it looks for, how it pays, and how it folds in what it buys.
7 acquisitions — each with the deal value, financing structure, target revenue, and executive commentary where disclosed.
Acquired Finnish content-categorization and semantic-targeting provider Leiki to strengthen DoubleVerify's contextual classification and brand-suitability capabilities. Deal terms were not separately disclosed.
Acquired Ad-Juster, a provider of advertising-data reconciliation and reporting technology, to expand DoubleVerify's measurement and data-management tooling. Deal terms were not separately disclosed.
Acquired Ghent, Belgium-based digital video middleware company Zentrick to integrate video-performance technology into DoubleVerify's viewability suite for social platforms and connected TV.
Zentrick, headquartered in Ghent, Belgium is a digital video technology company that provides middleware solutions that increase the performance of online video advertising for brand advertisers, advertising platforms and publishers.
Acquired Berlin-based European ad-verification provider Meetrics to expand DoubleVerify's international presence, since substantially all of Meetrics' customer base and operations are in Europe.
The aggregate net cash purchase price was $24.3 million. This acquisition expands DoubleVerify's international presence as substantially all of Meetrics' customer base and business operations are based in Europe.
Acquired OpenSlate, a leading independent pre-campaign contextual-targeting platform for social video and CTV, to extend DoubleVerify's brand-suitability targeting across platforms such as Facebook, TikTok and YouTube. Funded with IPO proceeds; $124.9M cash plus $22.5M in stock. USD 147.4 million.
OpenSlate is a leading independent pre-campaign contextual targeting platform for social video and CTV. OpenSlate's technology provides insight into the nature and quality of ad-supported content on large, video-driven social platforms, such as Facebook, TikTok and YouTube.
Acquired French AI campaign-optimization company Scibids to combine DoubleVerify's proprietary data with Scibids' privacy-safe, DSP-activated optimization technology for advertiser customers. Consideration was $67.2M net cash, $52.9M in stock and $1.2M contingent (up to a $25.0M performance earn-out). USD 121.4 million.
The acquisition combines DoubleVerify's proprietary data with Scibids' AI-powered optimization technology to provide advertiser customers with enhanced insights and control over their advertising performance.
Acquired marketing-attribution leader Rockerbox to advance DoubleVerify's end-to-end media-performance measurement and AI-powered activation, unifying cross-channel conversion/spend data with multi-touch attribution, marketing-mix modeling and incrementality testing. Total purchase price $82.3M net of cash acquired.
On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc. ... a global leader in marketing attribution. The acquisition enhances DoubleVerify's suite of data solutions, advancing the Company's capabilities in end-to-end media performance measurement and AI-powered activation.