DoubleVerify Holdings acquired Scibids Technology SAS for USD 121.4 million, a transaction announced in August 2023.
Acquired French AI campaign-optimization company Scibids to combine DoubleVerify's proprietary data with Scibids' privacy-safe, DSP-activated optimization technology for advertiser customers. Consideration was $67.2M net cash, $52.9M in stock and $1.2M contingent (up to a $25.0M performance earn-out).
Acquired French AI campaign-optimization company Scibids to combine DoubleVerify's proprietary data with Scibids' privacy-safe, DSP-activated optimization technology for advertiser customers. Consideration was $67.2M net cash, $52.9M in stock and $1.2M contingent (up to a $25.0M performance earn-out).
The acquisition combines DoubleVerify's proprietary data with Scibids' AI-powered optimization technology to provide advertiser customers with enhanced insights and control over their advertising performance.
Advisory firms were not disclosed for this transaction.