DoubleVerify Holdings acquired Meetrics GmbH for USD 24.3 million, a transaction announced in August 2021.
Acquired Berlin-based European ad-verification provider Meetrics to expand DoubleVerify's international presence, since substantially all of Meetrics' customer base and operations are in Europe.
Acquired Berlin-based European ad-verification provider Meetrics to expand DoubleVerify's international presence, since substantially all of Meetrics' customer base and operations are in Europe.
The aggregate net cash purchase price was $24.3 million. This acquisition expands DoubleVerify's international presence as substantially all of Meetrics' customer base and business operations are based in Europe.
Advisory firms were not disclosed for this transaction.