DoubleVerify Holdings acquired Rockerbox, Inc. for USD 82.3 million, a transaction announced in March 2025.
Acquired marketing-attribution leader Rockerbox to advance DoubleVerify's end-to-end media-performance measurement and AI-powered activation, unifying cross-channel conversion/spend data with multi-touch attribution, marketing-mix modeling and incrementality testing. Total purchase price $82.3M net of cash acquired.
Acquired marketing-attribution leader Rockerbox to advance DoubleVerify's end-to-end media-performance measurement and AI-powered activation, unifying cross-channel conversion/spend data with multi-touch attribution, marketing-mix modeling and incrementality testing. Total purchase price $82.3M net of cash acquired.
On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc. ... a global leader in marketing attribution. The acquisition enhances DoubleVerify's suite of data solutions, advancing the Company's capabilities in end-to-end media performance measurement and AI-powered activation.
Advisory firms were not disclosed for this transaction.