Advantage Solutions Inc. is a provider of outsourced sales and marketing services to consumer goods manufacturers and retailers, primarily operating in North America. The company offers retail merchandising, in-store sampling, digital marketing, and private brand development to help clients optimize shelf presence and consumer engagement. It acts as a critical intermediary in the consumer packaged goods ecosystem, bridging the gap between brands and retail channels across physical and digital environments.
Advantage's five largest clients generated approximately 22% of revenues in the fiscal year ended December 31, 2025, none of which individually generated more than 10%. A limited number of national retailers account for a large percentage of sales for the company's CPG clients, and the company employed approximately 73,000 teammates as of December 31, 2025.