Dean General joined Advantage Solutions in March 2025, initially appointed Chief Operating Officer, Branded Services (succeeding Jack Pestello) effective March 24, 2025, and was a named executive officer for fiscal 2025 as Chief Industry Development Officer. He previously served as General Manager Retailer Brands and Senior Vice President Commercial Development for Henkel Consumer Brands from June 2021 through March 2025, and as Chief Commercial Officer and Senior Vice President of TreeHouse Foods from February 2019 to January 2021, with earlier senior leadership roles at Newell Brands, Kraft Heinz and Kraft Foods. Mr. General received his B.S. from Rider University and holds an Executive Scholar credential from Northwestern University's Kellogg School of Management.