About

Bruce M. Starnes, III has served as Executive Vice President and Chief Merchant of Advance Auto Parts since he joined the company in June 2024. He previously spent nearly 20 years at Target Corporation in merchandising and omnichannel roles of increasing seniority, most recently as Senior Vice President, Merchandising Capabilities and Operations (2023-2024), President of Target in India and Senior Vice President (2020-2023), and Vice President, Digital Partnerships and New Business Development (2018-2020).

Roles

Advance Auto Parts Inc.
Executive Vice President, Chief Merchant · Current role
June 2024–present
Target Corporation
Senior Vice President, Merchandising Capabilities and Operations
August 2023 - June 2024
Target Corporation
President, Target in India; Senior Vice President
September 2020 - August 2023
Target Corporation
Vice President, Digital Partnerships and New Business Development
March 2018 - August 2020

Fixed Compensation

FY 2025
Salary
$600,000
ComponentAnnual base salary earned in fiscal 2025
All other compensation
$9,462
Component401(k) match, perquisites and other
Total compensation
$2,276,257

Performance Compensation

Data from FY 2025

Cash incentive

Non-equity incentive plan compensation
$497,097
Target Opportunity
85% of base salary
PlanAnnual short-term incentive (STI) plan

Stock awards

Stock awards
$1,169,698
FormPSUs and RSUs, ASC 718 grant-date fair value

Also at Advance Auto Parts Inc.

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