Alex Zukin — Analyst, Wolfe Research
Hey, guys. I cannot express my congratulations enough on a truly exceptional quarter in a truly difficult environment for software. Maybe first on- I'm gonna make it really easy. I'm gonna ask about messaging, and I'm gonna ask about voice. Messaging, extremely strong growth, again.
Surprising, I think, for Q1. Just maybe if you could unpack some of the meaningful drivers, also, between geographies, U.S. and international, and how we think about that trajectory. On voice, you know, it's continuing to accelerate, as you mentioned, Kho. Maybe just stepping back, any unique experiences, either on the consumer-facing side, consumer-facing agent side or B2B that you're seeing kind of with some of these deals that you're announcing, driving that growth rate?
Aidan Viggiano — CFO, Twilio Inc
Hey, Alex. I'll start, and then I'll hand it over to Thomas and Khozema to chime in. Yeah, really strong quarter for both messaging and voice. Both grew 20%+. On the messaging side, just to be clear, it was-- it grew about 25%, but about seven points of that was driven by the fees. High teens on an apples-to-apples basis, but really strong growth. We've seen that in the messaging business over the last several quarters. This isn't a new dynamic. I would say it was pretty broad-based when you look at it geographically. The U.S. was strong. International was strong. I think, pretty exciting to see RCS volumes ramping. It's still early there, but we are seeing some adopters on that product, which is great.
I'd say increasingly volume from AI natives on the messaging channel. Voice continues to accelerate. 20% growth in that product. That's the highest growth rate in that product in 19 quarters. Really excited about that. It's a continuation of the acceleration we've seen on the back of the AI use cases, as well as I'd say the adoption of software add-on products like Conversational Intelligence, Branded Calling, et cetera. Really strong performance in both products, and I'll hand it over to Thomas to give you more of the go-to-market perspective.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Thanks, Alex. Just to dig in a little more on the voice specifically. We saw real acceleration in voice in our self-service business. It was up 45%. If you look at the voice add-on software, that was also really strong in the mid-30%s. More broadly, it wasn't just the connectivity, it was the software layer on top of that. What's important about it is what we're seeing is most of our customers are not going at it just single channel. They are expanding. If they started in voice, they're adding that messaging capability. We talked about some of that already with Sierra and Bland and a handful of others. Just think of it as use cases like customer support and services.
We're seeing a lot more self-service agents that ISVs are rolling out to help small businesses, for example, when they can't be attentive 24 by 7 with humans. You know, AI assistants are helping with that. We're seeing a lot of AI co-pilots being built for live agents and contact centers. We're seeing a lot of sales use cases as well. We're using AI assistants for inbound leads and using that to help customers qualify, answer questions, and ultimately hand it off to a sales representative once it's needed. Just a wide variety of use cases across a wide variety of verticals, and it's pretty broad-based strength.
Taylor McGinnis — Analyst, UBS
Yeah, hi. Congrats on a great quarter. One question from me, just on a continuation on the messaging side. If we look at the strong growth in 1Q, I think you guys made two comments, which is, one, you know, you're seeing good adoption of RCS, and then two, you mentioned that AI natives are starting to attach more messaging, you know, volumes to use cases. Is there any way to quantify, I guess, how much of that led to the acceleration that you guys saw in 1Q? As we think about, you know, the durability of the messaging channel growth from here, I know as you get into 2Q, you're coming up against a little bit of a tougher compare.
With, you know, some of these emerging trends, like how, you know, early are we in that, and could you potentially continue to build off of that as we look into the future? Could this be a reason why messaging growth maintains, you know, similar levels as we move throughout the year? Thanks.
Aidan Viggiano — CFO, Twilio Inc
I don't think RCS and the AI natives are contributing super meaningfully. Remember, messaging's like almost 60% of our business, right? It's got a huge revenue base. RCS is very small. It's grown very quickly, but it's not contributing meaningfully. I would say on the AI native side, maybe a little bit more, but nothing outsized in terms of what we're seeing there. I don't know that there's too much else I would say. If you look at it again, operationally, it's up about 18% year-over-year, and that's not too far off from how we've been trending in messaging. A little bit higher, but that business has been growing kind of mid- to high-teens for several quarters now. Strong operational growth in that business.
It's our biggest product, and we continue to perform well there.
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I would just add, Taylor, I mean, I think you asked about durability. I mean, like we feel pretty good about, like, the way that the business is performing. We obviously, you know, took up our guidance, right, for the balance of the year and that reflects it in some respects. I think the kind of bigger opportunity going forward with respect to messaging and AI is, as Thomas alluded to, there's voice customers who are now going more cross-channel and who are doing much more conversational AI as we go forward. I think while everything has sort of started in voice, the opportunity is in some of these other channels as we go forward. We think that provides kind of ongoing durability into the future.
Taylor McGinnis — Analyst, UBS
Great. Thank you guys so much.
George Iwanyc — Analyst, Oppenheimer
Thank you for taking my question. This is George Iwanyc on for Ittai. I'll add my congratulations to the strong results. You know, given how strongly the business is performing, can you give us some perspective on whether macro is having any impact at all with either on a regional basis or on a vertical basis?
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I don't think macro is, like, real. I mean, it's a super dynamic macro environment, right? I mean, Which was probably the understatement of the year. I wouldn't say it's really having any effect one way or the other. I mean, you got a lot of obviously things in sort of the consumer realm that would point to pressure potentially. You've obviously got the Middle East, you've got inflation. I don't think it's really playing into it one way or the other. I think what we're finding is that, you know, broadly, the business is performing very nicely. Obviously, we're in a little bit of an AI tailwind right now. I think broadly, I mean, the business is performing well. I mean, even AI is not, I would say, meaningfully contributing to the overall results.
It's certainly a catalyst for some of it, but, I think on balance, the business is just having kind of all around good results.
George Iwanyc — Analyst, Oppenheimer
Maybe building on that. With the success you're seeing with the sales motion, can you give us some color on what you're seeing from a multi-product adoption standpoint and how broadly across the customer base that is unfolding?
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Yeah, we are seeing acceleration of our multi-product customer count. It was actually up 29% in Q1, which is really encouraging, and revenue from multi-product customers is also accelerating, and we can think it will continue to accelerate throughout the year as customers begin rolling out more of these software capabilities that sit on top of the channels. What's interesting about it is what we're seeing is the use cases that customers want to roll out are naturally multi-product in nature because you're talking about use cases where personalization and understanding of the relationship between a brand and a consumer requires software orchestration and memory that connects to the underlying communication channel, whether it be email, voice, or messaging, and having a consistent experience where you have observability and sentiment across all those channels.
It just makes it so that customers see the value of the platform, and they consolidate spend across the channels with Twilio. All in all, I think the multi-product motion is just in the early stages of really accelerating, and it's fundamentally because customers look at Twilio as critical infrastructure for how customer engagement's done in the agentic era, and we're just helping them throughout that journey.
Siti Panigrahi — Analyst, Mizuho
Great, congrats on a great quarter. I want to ask about your voice AI. How do you characterize your largest voice AI customer, scale at this point? I know you talked about a lot about experiments and testing, last year, moving in that direction to a full-scale production in use cases. Has that opened up in a meaningful way yet, or are you still seeing some kind of experiment? If so, what's the bottleneck there?
Khozema Shipchandler — CEO, Twilio Inc
I think it depends on the kind of company and then. Well, it depends on the kind of company. I would say that with a lot of the AI natives that we support, we're seeing a lot of takeoff velocity there, but it's off of a relatively small base, which is why it contributes to our financial results, but it's not meaningful in sort of the way that Aidan characterized earlier. I think the second thing is that you see a higher adoption in, I'll just make it super simple, like non-regulated industries versus regulated industries. I think e-commerce, retail, food service, like we're seeing a lot of pilots and heavy experimentation translate into production environments.
I wouldn't say that we're seeing a lot of agent to agent necessarily there, but certainly, human to agent interactions. On the regulated side, I would say it's pretty slow. You're definitely seeing very, very heavy experimentation, but I think just given the high stakes nature of what many of those companies do, it's gonna take some time, which I think is good for us because it sort of provides like a longer term tailwind, if you will, and certainly larger spend, but I think it's gonna take some time.
Mark Murphy — Analyst, JPMorgan
Thank you so much. I'll add my congrats. Aidan, you have margins continually expanding. You grew operating income 31% year-over-year. It's quite impressive. I'm interested in structurally, how are you thinking about the headcount that's going to be required to run the business? You know, especially as some of the AI tooling becomes more powerful, you know, you know, you can augment some of your employees and what you can amplify what they could do. Secondarily, can you comment on, you know, what are you budgeting for, like, seat-based SaaS applications that you use internally? I think there's a little bit of a debate. Will that kind of grow in line?
With your headcount, or do you think, is there any motion to try to vibe code, you know, some of the SaaS solutions yourself in-house?
Aidan Viggiano — CFO, Twilio Inc
Let me start on the headcount side and maybe the AI cost. What I would say, like, as you would imagine, right, we've tested a variety of AI tools over the last couple of years. We've rolled out a select number of them to our employee base, including some coding tools, some tools for knowledge workers. I'd say while it's an area of spend that we're watching, our inference costs are manageable. The impact of those are kind of embedded in the guidance that we're providing. From a headcount perspective, we've been roughly flat for, I don't know, two or three years at this point. I would, for your modeling purposes, I'd keep it around that level mark. We're not intending to add meaningful numbers, heads. We continue to focus on controlling our OpEx.
I mean, if you look at our track record over the last couple of years, we've been about flat from an OpEx perspective. We continue to take down stock-based compensation. We'll continue to be very disciplined in that regard. In terms of the SaaS tooling, I would say, you know, nothing meaningful to highlight there. We regularly invest in different tools. I don't expect the cost associated with them to grow meaningfully, maybe down a little bit. Again, it's all embedded in our guidance. In terms of vibe coding tools, I mean, nothing that I'd call out that's worthy of noting here.
Nick Altmann — Analyst, BTIG
Awesome. Thank you. Actually kind of wanted to stick on the margin side of the equation. The 8% GAAP operating margins, this quarter, super impressive. Aidan, you talked about stock-based comp and how that's well ahead of targets, just any one-time items that helped the GAAP margins this quarter? Going forward, any goalposts for how we should think about GAAP operating margins for the remainder of the year? Thank you.
Aidan Viggiano — CFO, Twilio Inc
Thanks, Nick. There's nothing I would call out that's unusual. Like, when you look at our GAAP operating margins, it's really driven by a couple of things. Number one, obviously, our non-GAAP Op profit is growing. We saw margins expand there. Second is we continue to take down stock-based compensation. We were sub 10% as a percentage of revenue. Our original target was to get there in 2027. Got there much earlier. As you know, we've taken a number of different actions to enable that. The last thing I'd call out is that our intangible amortization, which impacts GAAP but not non-GAAP, has come down as well.
Those are the three drivers of which, kind of resulting in the 8% GAAP op margin as well as the, you know, over $100 million of GAAP profit in the quarter. Big focus for us. We'll continue to focus on both non-GAAP OpEx as well as SBC going forward.
Derrick Wood — Analyst, TD Cowen
Great. Thanks. I'll echo Mark. Congratulations. Khozema, could you talk about how you see the next phase of Segment playing out as you look over the next few years? I mean, you've completed the back-end rearchitecture. I think you've made the data interoperability much more native on a communications platform. Where do you see the most synergies with the comms product, and can we be expecting a revival in growth in Segment this year?
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I mean, we're not as focused, I would say, on Segment as a standalone. I think we're much more interested in using the data technology to enrich communications. I mean, I think what's obvious in sort of the AI era is that if you don't have context, you're probably looking at much higher cost in terms of your AI workloads, and you're not actually solving the customer's problem. I think having a CDP in that respect is incredibly valuable. Enriching every one of our communications with data is incredibly valuable.
As you look at, like, some of these AI natives, for example, that we've cited recently that are using tools such as Conversational Intelligence, just that ability to use data as a means to get smarter about the conversation that's in progress, get to problem resolution a lot faster, like, that's kind of the way that I see it. We're gonna talk more about it certainly next week at SIGNAL, largely through the lens of having memory and persistency in these interactions so that you can truly create, you know, what sort of proverbially been as this notion of, like, lifetime customer value is actually now really possible if you can create memory. The business on a kinda standalone is less the focus. It's more about how it fits into the overall picture.
Arjun Bhatia — Analyst, William Blair
Great. Thank you so much. Congrats on a great quarter here. I had two quick questions. First, maybe for you, Khozema. I'm curious why AI and the benefit that you're sort of getting from it is different between voice and messaging. I know it's super early on both fronts, but would you expect messaging to see somewhat of a similar tailwind from AI adoption, or is this a very specific use case? Second, I'm just curious, in terms of go-to-market, how you think about readiness and the sales force's ability to sell more software add-ons, given you have I think a lot of product with things like Verify, ConversationRelay and others. Thank you.
Khozema Shipchandler — CEO, Twilio Inc
Yeah. I'll take the first question and then let Thomas take the second. I do think that there's a longer-term opportunity with respect to messaging. I mean, both are growing really, really well, right? Let me start there. I think as it relates to voice, the reason you're seeing the takeoff there initially, at least, is that most of the AI startups are starting in voice. It's our expectation completely that in the same way as happened, I don't know, 10, 15 years ago, voice workloads moved over to text. I think you're not gonna see quite as dramatic a shift, but instead what you're gonna see is conversational AI, where basically you're using the AI to be able to reach the customer through the channel that they want and using the context that they want.
I think that benefits not just messaging, by the way, but also email. We're very excited about the longer-term prospects as a result of AI in all of our channels, frankly. Thomas, do you wanna say?
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Yeah. Just on the go-to-market side, you know, we put a lot of energy into organizing the sales organization this year, setting up compensation plans, and driving enablement to enable AEs combined with specialist motion to really optimize the multi-product selling and the cross-sell of the portfolio that we have. What we're seeing now is the acceleration of the software add-ons that sit on top of those channels like Verify, ConversationRelay, Branded Calling, all good examples of what we've seen, but also the percentage of deals that have multiple products involved at the close is increasing as well. From a readiness perspective, we feel pretty good about where we are in Q1.
We think it's gonna get better every quarter as we get more reps and continue to repetitions, I should say, not necessarily reps, but get more repetitions into this motion. Generally feeling good about the progression our team's making and the skill set they have to continue to drive multi-product scale out selling.
Koji Ikeda — Analyst, Bank of America
Yeah. Hey, guys. Thanks so much for taking the question. Voice and voice AI demand sounds really good, and I think the opportunity is big and really just getting started. What is it about Twilio's offering today and what Twilio may offer in the coming years, that's giving you the confidence that you don't get disrupted by the time the opportunity really starts to get going from here? Thank you.
Khozema Shipchandler — CEO, Twilio Inc
Yeah. A couple things. First of all, I mean, we're the market leader by a mile. We have the best technology. We're priced higher than the competition, which I think reflects the fact that we do in fact have the best technology. Our multi-channel ability is unprecedented relative to anybody out there in the marketplace. Finally, you know, having a great brand is a really, really good place to be because as, you know, the average vibe coder is trying to go figure out, you know, how to use connectivity, which they may not even understand any of the vernacular on the way in. They're just trying to figure out a way to reach a customer on the other side.
All of our research indicates that Twilio will always be sort of the first company, excuse me, that is requested. That's a pretty good starting point. Longer term, I mean, the way that I would characterize it is that if you just think about, like, what being an infrastructure company means as it relates to communications and data, I think on the communication side, I mean, it's very, very challenging for any AI-related company to be able to get 4,800 different kinds of interconnections across 180 and plus growing countries. Going through all of the compliance checks and KYC hurdles, that is like a very complex body of work that's very regulated and turns out to be, like, quite operational and relatively physical, not necessarily entirely software driven.
That creates a substantial amount of moat. Going forward, you know, being able to drive, I don't wanna get too far ahead of it, but we'll talk about this at SIGNAL next week. Our ability to migrate from voice, which is already sort of a source of strength, to multi-channel orchestration, where now any one of our customers can reach their consumers in exactly the way in which they wanna be reached. That's where the data asset really shines because you're using the channels, but then you're using data to inform how that happens, when it happens, what's the kind of context that's necessary, and then using that data to actually be able to go and solve a consumer's problem. Like, that full wrapper, I think, is a real advantage for Twilio that no other company on the planet has.
William Power — Analyst, Baird
Okay, great. Thanks. Yeah, I'm gonna come back to the organic revenue growth improvement. Obviously, you know, really impressive, you know, reaching 16%. I mean, it sounds like the answer may be that, you know, it's broad-based, given the commentary on messaging, you know, voice, software add-ons, et cetera. You know, nicely above the trend line you've been on, you know, for a while. I just wanted to see if there's anything else you'd call out as to, you know, why now we're seeing this kind of inflection versus the last, the maybe the past couple of quarters. Then kind of tied to that, you know, as we look at guidance, I guess Q2, it does assume, you know, a decent deceleration in growth from, you know, Q1. I'm just trying to think through, you know, any potential comps versus conservatism, other things that are factored in there. Thanks.
Aidan Viggiano — CFO, Twilio Inc
It was a really good quarter, Will. Like you said, 16% growth. Last year in total for the year, we were 13%. It's our strongest growth rate in several years. I would say from a product perspective, you highlighted the two, messaging and voice. We've talked about them quite a bit here. From a sales channel perspective, it was ISVs and self-serve, 25%+ each. I will say it was partly driven by higher seasonal volumes earlier in the quarter as well, really mostly it was solid execution across the board. I guess the other data point I'd give you is from an industry perspective, it was pretty broad as well. Some of our biggest industries, financial services, tech, healthcare, they were all very strong.
I think importantly, you know, all of those factors contributed to revenue growth and I would say perhaps more importantly, accelerated gross profit growth at 16% as well. From a Q2 guidance perspective, you know, I'd say the guidance trends are pretty strong. Our Q2 guidance is at 10%-11% organically. That's consistent with our Q1 guidance, which was, at the time we gave it, right, three months ago, the highest guidance we had provided in several years. It really just reflects the strong underlying trends that we're seeing in the business. I would say consistent with how we've guided over the last, I'd say few years, we continue to plan prudently just given the usage-based nature of the business.
Jim Fish — Analyst, Piper Sandler
Hey, guys. Great quarter. not trying to take away from the quarter and the deals that you guys are landing here, as they're quite impressive. But you know, obviously one of your competitors won the Agentforce side of things and just trying to understand, you know, how you guys kind of thought about that opportunity, what you guys see on sort of aligning with some of the more CRMs in this space, how you guys see the environment playing out between really these up-and-comers that you guys are tracking well with as kind of underneath as the underneath infrastructure versus those, you know, systems of records of the world. Thanks, guys.
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I. That is not really what we're worried about. I mean, I would say it this way, that I think in the emerging AI landscape, what's important is can you be the company that is the single best integrator of all the tools and capabilities that are out there? For Twilio, like, we've always occupied this space where if you wanna bring your own data warehouse, fantastic. If you wanna bring your own cloud, fantastic. The interoperability with those different kinds of tools may also include systems of record, by the way, with which we also integrate. Going forward, increasingly, like, the way that we see it playing out is that customers are gonna bring their own LLM capabilities. They're going to bring their own agent capabilities.
I think our bet is that it's possible that it could happen on systems of record. Don't think that's going to happen just based on the way that AI is developing with respect to the way that SaaS tools historically develop. That's not our concern, whether it's Agentforce, whether it's the company that you're referring to with respect to Agentforce. I think we see a much broader opportunity on the landscape, and we're gonna continue supporting all of these AI companies and continue to be kind of like the Switzerland, if you will, in support of integrations with anybody that brings them to us to be able to support their business needs.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Just to maybe add one more point to that, as you know, last week we did announce an embeddable version of our Flex products that can be integrated into CRMs or other systems of record, that allows customers to take advantage of Twilio inside of these systems and also consume usage-based pricing for that as well, so including bringing your own voice. We're definitely trying to integrate where our customers are and make sure the tools are all available to them.
Joshua Reilly — Analyst, Needham & Company
Great. Thanks for taking my question. This kind of builds off the last point you were making here, it seems like your competitive mode is being enhanced given the complexity of the evolving ecosystem around AI as kind of the trusted neutral partner. You know, you can orchestrate agents using OpenAI, running on AWS infrastructure, and pulling data from a Snowflake warehouse. How much of this neutrality is helping accelerate your opportunity as the complexity of the broader kind of ecosystem with AI is growing? Thank you.
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I would say it's like a mild accelerant probably today. I mean, I think going forward, like, it probably helps a lot more. I mean, the reality is that today you have sort of conventional developers putting it together a lot of this different tooling. I think going forward, I think we all imagine a world in which, you know, both agents and vibe coders, like, really take off in a much more meaningful way. As that happens and companies have already kind of built on their own stacks, they tend not to want to rip and replace.
A company's ability to use its existing technology, they're going to need communications and data to be able to create the outcomes that they are for their consumers on the other side, and then being able to plug into all of these other different choice points that we have. The example that Thomas pointed out a moment ago is representative. It's great to have that, but it's also necessary to have as many other integration points as we possibly can so that the customer always has choice and that they don't have to add cost to their existing tech stack. Going forward, I'd say sort of mild accelerant, becomes larger as vibe coding and agent-based coding starts to take off.
Jackson Ader — Analyst, KeyBanc Capital Markets
Hi, guys. Thanks for taking our question. It's really nice to see the self-serve improvement that you've made so far. I hate to be greedy, but do you guys think? Is this one of those situations where the low-hanging fruit on the self-serve mechanism has kind of been picked, and now we might be entering a normalized phase in that channel? Or is it, you know, you're just kind of laying the foundation and now it unlocks like a bunch more actions that you can take in order to optimize this channel over the next, you know, multi years maybe? Thank you.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Yeah. Hey, Jackson, it's Thomas. Like, we feel really good about the strength of our self-service business. Some of it is things that we've done over the last 12 months to optimize the onboarding and the upgrade process for customers, but it's going beyond that. In fact, next week we're gonna launch some new capabilities as part of the console that's gonna really make it even easier for our self-service customers to get started with Twilio and adopt more than one product. Multi-product adoption should continue to accelerate through our channel there. We continue to see opportunities to continue to improve conversion rates across the funnel, but we feel really good about the strength and durability of that business and the new products that are coming over the next week or two to unlock even more growth.
Jamie Reynolds — Analyst, Morgan Stanley
Great. Thanks. This is Jamie on for Elizabeth Porter. Congrats on the strong results. Just the ISV channel, obviously really good traction here. Is that primarily being driven by just, like, a handful of ISVs or, you know, is this more a sign that the breadth is kind of widening in a material way? Thanks.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Yeah. It's a wide range of ISVs across the major verticals, so it's beyond the marketing. It's, it's service desk, it's education ISVs. We see it in hospitality. Just a broad portfolio across all the different verticals. I think really the growth is coming from the adoption of multiple channels. If an ISV grew up with us in one area, they're now expanding to that second or third area, and that's helping us accelerate growth and multi-million dollar customers as part of that.
Nick Lee — Analyst, Citizens JMP
Hey, guys. This is Nick Lee on for Pat. Congrats on the quarter, and thanks for taking the question. On Voice AI, I've sort of come to understand that customer service is one of the most popular uses for it. As these deployments mature, where do you see customers taking Voice AI next?
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
I think the very early Voice AI use cases were largely just customer support. What we're seeing now is much more outbound sales motions, inbound sales motions. I'll give you a couple examples, like live seller augmentation, next best actions for sellers to be able to recommend what product, given the live nature of a conversation they may be having with a virtual agent. There's use cases around compliance that are starting to be introduced. We're seeing increases in voice recording as a software layer on top of our stack. It's just the beginning of what we're seeing. The classic use cases have been evaluated and rolling into production. Now people are getting creative, and they're introducing a whole new variety of virtual agents combined with human-assisted agents through an escalation path. It really just depends on the vertical, but there's a lot of different use cases being unlocked.
Khozema Shipchandler — CEO, Twilio Inc
I'd say one of the more interesting ones from our perspective is, like, Main Street businesses, when they're closed at night, their ability to service customers during the off hours. Like that's super exciting and benefits the real economy and, you know, businesses that would otherwise not be able to afford it. They'll probably get served by an ISV in between, but still, I mean, it's really compelling technology for a Main Street business.
DeShaun Lynch — Analyst, Wells Fargo
Hi, team. This is DeShaun on for Ryan Mac. In your top customer wins, there was a mention of a large customer consolidating their traffic onto Twilio. I wanted to get your perspective on how meaningful competitive takeaways have been for you over the past couple quarters and where competitors might be falling short and consequently ceding share.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
Yeah, I can speak to that one, Ryan. It really starts with the platform capabilities that Twilio is offering and the value prop of having a brand work with a consumer and have the understanding of sentiment, observability, and orchestration of how to work with a consumer across multiple channels. When customers understand that roadmap and they see the power of the software that sits on top of our traditional communication channels, they see the value to consolidate spend with Twilio, which is leading us to take more market share in different parts of the world.
I think it's the platform approach that we're taking and the uniqueness of our ability to scale globally across all the different channels that we do provides customers the confidence and trust that we're the right partner to pick on, especially when they have to introduce the more complex use cases that we've talked to about you know, some of these voice AI use cases in particular, it does require personalization and memory and orchestration, and you just can't do all that if you're using multiple providers across multiple channels. That's been an advantage for us.
Rishi Jaluria — Analyst, RBC Capital Markets
Oh, wonderful. Thanks so much for taking my questions. Nice to see continued strength and acceleration at scale, especially given everything going on in the environment. Maybe I wanna touch a little bit on the momentum that you're getting with the AI natives and particularly in voice AI. You know, without speaking to a particular customer, you know, a lot of us have been on the outside looking at the headline numbers that we've seen out of some of your reference customers and can imagine some of that is helping.
Maybe just from a high-level perspective, can you help us understand, as those companies grow and you not only grow with them on your consumption/usage-based model but also expand your footprint on them, how should we just be thinking about what that timeline, you know, looks like, 'cause it's clearly not everything can happen in real time. Just wanna kind of be able to control and temper our expectations as we see exciting headlines numbers out there. Thanks so much.
Khozema Shipchandler — CEO, Twilio Inc
Yeah, I mean, I guess the way I would characterize it, Rishi, is that it's still relatively early. I mean, most of these companies that are in that start-up space, as you know, I mean, they're relatively small still. I mean, they're growing at very fast rates, no question. They're at relatively low, let's say, triple-digit, you know, kinda hundreds of millions revenue numbers. We'll obviously end up taking a piece of that based on the work that they end up doing with us. I would characterize it as, like, quite early days. I mean, frankly, I think the bigger pony here is probably, as this migrates over to enterprises, whether those AI companies, the AI startups, that is, act as ISVs on our behalf, or whether we end up deploying directly to enterprises.
I would say that is happening just more slowly given the nature of enterprises and their buying cycles. I'm sure you heard the answer to my question earlier about, like, you know, what's sort of the schism here. You've got retail, e-com, food service adopting rapidly. On the other side, you've got regulated adopting, you know, less rapidly. I think there's a lot of tailwind here in terms of the way that this plays out. I think there's a lot of voice AI workloads still to deploy and, you know, as we've said a number of times, I think voice ends up moving over to other channels as well. When this becomes conversational AI, there's an even bigger opportunity there. Pretty early days.
Andrew King — Analyst, Rosenblatt Securities
Hey, guys. Thanks for taking my question. Congratulations on the good quarter. Just wanted to see if you could provide any color as to how much of an accelerator that AI has been to these cross-sell opportunities for you. If I can just sneak in a second one. Can you just remind us as to how you are viewing the balance between driving profitability and maintaining AI investments? Thank you.
Aidan Viggiano — CFO, Twilio Inc
Yeah, maybe I'll start with the second one. We are, as I think someone asked a question similar on AI earlier, but we're definitely investing in AI tools. It's embedded in our guidance and, you know, I'd say it's moderate right now in terms of the amount of cost. It's manageable in terms of what's hitting the P&L. It's all embedded in guidance right now. Profitability continues to be a big focus for us. We just increased our guidance for the year on both cash and profitability. Yeah, it'll continue to be a focus for us both on the GAAP and the non-GAAP line.
Thomas Wyatt — Chief Revenue Officer, Twilio Inc
I'll just take the first part of the question around AI acceleration from cross-sell. It's really just there's probably two elements to it. One is the direct acceleration, which you're seeing in the acceleration of our software add-ons, 'cause we use AI as part of that software stack to, you know, do fraud detection or to do personalization of conversations using our conversational insights layer and ConversationRelay layer. Also, we're getting an indirect acceleration because overall spend is consolidating with us as well across the channels to take advantage of that software stack. It's hard to quantify financially exactly what the accelerant is, but we do see it in the deal cycles where, you know, customers really wanna go deeper in some of these more advanced areas of our portfolio, and that's setting us up nicely from a pipeline perspective for rest of the year.