RB Foods is the food division of Reckitt Benckiser Group plc, home to iconic market-leading condiment brands including French's mustard, Frank's RedHot hot sauce and Cattlemen's barbecue sauce. Frank's RedHot is the #1 hot sauce brand in the U.S. and Canada.
- 01 Leadership position in the advantaged Hot Sauce category with Frank's RedHot
- 02 the #1 brand in the U.S. and Canada
- 03 high-margin condiments adjacent to McCormick's core flavor portfolio
This acquisition strengthens our flavor leadership with the addition of iconic French's and Frank's RedHot brands to our portfolio. McCormick will advance from its current position of #10 to a leading position in the U.S. Condiments category.
Lawrence Kurzius, Q3 FY2017 earnings call (Sept 28, 2017): "We announced and then subsequently closed on our acquisition of RB Foods on August 17. This is the largest deal in our company's history. The acquisition strengthens our flavor leadership with the addition of iconic French's and Frank's RedHot brands to our portfolio, which are now our number 2 and number 3 brands respectively."