The Kroger Co. acquired Vitacost.com, Inc. for approximately $280 million, a transaction completed in August 2014, structured as all cash.
Vitacost.com, Inc. operates in E-commerce / Health and wellness, is based in Boca Raton, Florida. Kroger agreed to acquire Vitacost.com, a leading online retailer of health and wellness products, for $8.00 per share in cash, or approximately $280 million. The deal added online technology and a fulfillment platform to accelerate Kroger's move into eCommerce and new markets. Announced July 2, 2014 as a tender offer and completed August 18, 2014. Kroger later divested the Vitacost.com business in 2025.
Vitacost.com's online retail platform in the growing nutrition and wellness market, and its technology and fulfillment infrastructure, in line with Kroger's strategy to enter new markets and channels.
We are delighted to welcome Vitacost.com to the Kroger family. Vitacost.com's talented team has built an exceptional online retail destination in the growing nutrition and wellness market, with an enviable technology and fulfillment infrastructure.Rodney McMullen, Chief Executive Officer, The Kroger Co.
Advisory firms were not disclosed for this transaction.