1-800-FLOWERS.COM acquires Vital Choice Seafood LLC
The deal at a glance
1-800-FLOWERS.COM acquired Vital Choice Seafood LLC for $20.0 million (total consideration ~$20.3 million), a transaction completed in October 2021, structured as Purchase of all of the membership interest in Vital Choice Seafood LLC.
Vital Choice Seafood LLC operates in Gourmet Foods & Gift Baskets, is based in United States. On October 27, 2021, 1-800-FLOWERS.COM completed its acquisition of all of the membership interest in Vital Choice Seafood LLC, a provider of wild-caught seafood and sustainably farmed shellfish, pastured proteins, organic foods and marine-sourced nutritional supplements. The company funded the $20.0 million purchase (total consideration approximately $20.3 million) using its existing credit facility; the deal included tradenames, customer lists, websites and operations. Vital Choice had revenues of approximately $27.8 million for its year ended December 31, 2020. (Disclosed in the company's Form 10-K.)
Extended the company's gourmet food offering into premium seafood and health-oriented foods, broadening the Gourmet Foods & Gift Baskets segment.
Operated as the Vital Choice brand within the Gourmet Foods & Gift Baskets segment.
No advisory firms have been disclosed for this transaction.