1-800-FLOWERS.COM acquires The Winetasting Network
The deal at a glance
1-800-FLOWERS.COM acquired The Winetasting Network, a transaction completed in November 2004, structured as Acquisition of The Winetasting Network.
The Winetasting Network operates in Gourmet Foods & Gift Baskets, is based in United States (Napa Valley, California). 1-800-FLOWERS.COM acquired The Winetasting Network, a Napa Valley-based multi-channel direct marketer of wine gifts that provides distribution services for more than 100 California wineries and direct-to-consumer wine marketing through the Ambrosia Catalogue of Fine Wine and the winetasting.com and ambrosiawine.com websites.
Added wine to the company's fast-growing gourmet food and gift basket categories and provided entry into the wine-club business for personal and corporate gifting.
Leverage of the company's family of gift brands and 15-million-customer database to drive profitable growth for The Winetasting Network. Operated as the company's wine-gift offering within gourmet foods and gift baskets.
No advisory firms have been disclosed for this transaction.