1-800-FLOWERS.COM acquires The Popcorn Factory
The deal at a glance
1-800-FLOWERS.COM acquired The Popcorn Factory, a transaction completed in May 2002, structured as Acquisition of The Popcorn Factory from Wand Partners, Inc..
The Popcorn Factory operates in Gourmet Foods & Gift Baskets, is based in United States. 1-800-FLOWERS.COM acquired The Popcorn Factory, a multi-channel direct marketer of premium popcorn and other food gift products (chocolates, cookies and confections sold in decorative gift tins and baskets), from private investment firm Wand Partners, Inc. The Popcorn Factory generated approximately $30 million in revenue during calendar 2001.
Accelerated growth in the gourmet food gifts and gift baskets category for both consumer and corporate gifting, consistent with the company's business-development strategy.
Leverage of brands, 10-million-customer database, online presence and same-day/next-day delivery to drive sales and operating efficiencies; gross margins in excess of 45%. Operated as a gourmet food gift brand within the company's gift portfolio.
No advisory firms have been disclosed for this transaction.