Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.
Three patterns run through PubMatic's acquisitions — what it looks for, how it pays, and how it folds in what it buys.
1 acquisitions — each with the deal value, financing structure, target revenue, and executive commentary where disclosed.
PubMatic acquired the media measurement, workflow and reporting platform to deepen its investment in supply path optimization (SPO) and give buy-side customers enhanced analytics and optimization tools integrated into its platform.
By integrating Martin's robust workflow, analytics and optimization capabilities for advertisers and agencies into our platform, we believe we will further accelerate and solidify our position as the platform of choice for buyers, and in turn bring greater advertising revenue to our global publisher base.