Meta Platforms, Inc. is a global technology company that develops social media applications and virtual reality technologies. The company operates a family of apps including Facebook, Instagram, WhatsApp, and Threads, which connect billions of users worldwide. Meta generates the vast majority of its revenue through digital advertising placements across its platforms.
No single-customer concentration; substantially all revenue is from advertising sold to a broad base of marketers across different industries and countries, and marketers do not have long-term commitments. Meta does disclose that it generates meaningful revenue from a small number of resellers serving advertisers based in China (China-based advertising revenue). Geographically, 37% of revenue in 2025 came from marketers and developers based in the United States.