Sara Baack was appointed to Euronet's board in February 2024 and since 2022 has been a Founding Partner at Snowhawk LP, a private investment firm focused on the digital transition across cloud, connectivity and technology-services sectors. She previously served as Chief Product Officer (2019-2022) and Chief Marketing Officer (2012-2019) of data-center company Equinix, Inc., and she holds a B.A. from Rice University and an M.B.A. from Harvard Business School, where she was a Baker Scholar.