About

Bill Zerella has over 30 years of experience in technology businesses, including pre-revenue start-ups and companies in excess of $1 billion in revenue. He was previously the Chief Financial Officer of Luminar Technologies, an autonomous vehicle technology company, from 2018. Prior to Luminar, he was CFO of Fitbit Inc. (NYSE: FIT) from 2014 to June 2018, during which the company grew from $270 million in revenue to over $2 billion and completed its 2015 IPO — at the time the largest consumer-electronics IPO in history, raising $841 million.

From 2011 to 2014 he served as CFO of Vocera Communications Inc. (NYSE: VCRA), helping guide it to the public markets in 2012 and raise $80 million in its IPO. From 2006 to 2011 he was CFO of Force10 Networks, a networking company acquired by Dell Inc. in 2011. Since 2016 he has been a member of the board of directors of GroundTruth, a private global location-technology company.

Roles

ACV Auctions Inc.
Chief Financial Officer · Current role
September 2020–present
ACV Auctions
Chief Financial Officer
September 2020 - present
Luminar Technologies, Inc.
Chief Financial Officer
June 2018 - May 2020
Fitbit, Inc.
Chief Financial Officer
June 2014 - June 2018
Vocera Communications, Inc.
Chief Financial Officer
Infinera Corporation
Chief Financial Officer

External Roles

TKB Critical Technologies 1
Director and Audit Committee Chair
present

Fixed Compensation

FY 2025
Salary
$449,900
ComponentBase salary earned in fiscal 2025
All other compensation
$4,653
ComponentLong-term disability insurance premiums and cell phone allowance
Total compensation
$4,554,460

Performance Compensation

Data from FY 2025

Cash incentive

Non-equity incentive plan compensation
$0
Target Opportunity
Plan2025 annual performance-based bonus (Adjusted EBITDA and GAAP revenue gate); the Compensation Committee determined no amounts would be paid for 2025 performance

Stock awards

Stock awards
$4,099,908
FormRSUs and PSUs granted under the 2021 Equity Incentive Plan, ASC 718 grant-date fair value (PSUs at target)

Also at ACV Auctions Inc.

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