Deal Timeline

Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.

The Acquisition Playbook.

Three patterns run through Acushnet's acquisitions — what it looks for, how it pays, and how it folds in what it buys.

01
Acquisition criteria
Organic brand owner, not a serial acquirer.
Acushnet's scale comes from brands it has built or held for decades — Titleist, FootJoy (acquired 1985), Scotty Cameron, Vokey Design — rather than from an active M&A program. Its own filings note it only "evaluate[s] acquisition opportunities from time to time," and its disclosed post-IPO deals are a small handful of tuck-ins.
KJUSPG Professional GolfLinks & Kings
02
Capital deployment
Small tuck-ins that slot into existing segments.
Each disclosed acquisition folds into an established franchise: PG Professional Golf into the Titleist golf ball segment, Links & Kings into FootJoy golf wear, and KJUS as a premium apparel/outerwear brand. The stated playbook is consistent — grow the acquired brand by increasing production capacity and leveraging Acushnet's existing distribution.
KJUSPG Professional GolfLinks & Kings
03
Integration approach
Capital returned to shareholders over dealmaking.
Rather than large acquisitions, Acushnet has directed capital to buybacks and dividends, repurchasing hundreds of millions of dollars of stock in recent years. The M&A that does occur is deliberately small and brand-additive, keeping the portfolio focused on premium golf equipment, gear and apparel.
KJUSPG Professional GolfLinks & Kings

The Full Deal Book

3 acquisitions — each with the deal value, financing structure, target revenue, and executive commentary where disclosed.

01 KJUS · Switzerland (global) $28.7M
Announced Jul 2019 Closed Jul 2019 Majority-owned subsidiary
premium technical ski apparelgolf outerwear and apparelperformance fabricsglobal lifestyle brand

KJUS is a Swiss-based manufacturer of premium performance ski and golf apparel and outerwear. The brand grew out of technical skiwear associated with namesake Lasse Kjus and later entered the golf outerwear and apparel market with a focus on comfort, freedom of movement and all-weather protection. Acushnet completed the acquisition through a majority-owned subsidiary on July 3, 2019 for a purchase price of $28.7 million, net of cash acquired, recording a $5.0 million redeemable noncontrolling interest and issuing a $4.4 million loan to the minority shareholders. KJUS results are reported outside Acushnet's existing reportable segments. $28.7 million (net of cash acquired).

Why it was attractive
  • Premium
  • technically-differentiated apparel brand extending Acushnet beyond golf balls
  • clubs and footwear
On July 3, 2019, the Company, through a majority owned subsidiary, completed the acquisition of KJUS, a premium global ski and golf sportswear company, for a purchase price of $28.7 million, net of cash acquired.Acushnet Holdings Corp. FY2019 Form 10-K — Business Combinations note
02 PG Professional Golf $14.4M
Announced Oct 2018 Closed Oct 2018 Acquisition of an 80% interest in certain assets and liabilities
pre-owned/recycled golf ball sourcing and supplysecondary-market golf ball distribution

PG Professional Golf is a leading supplier of pre-owned Titleist and other golf balls. Acushnet completed the acquisition of an 80% interest in certain assets and liabilities of PG Professional Golf on October 1, 2018 for a purchase price of $14.4 million. Results have been included in Acushnet's Titleist golf ball reporting segment since the date of acquisition. $14.4 million (80% interest).

Why it was attractive
  • Controls the pre-owned Titleist golf ball supply channel
On October 1, 2018, the Company completed the acquisition of an 80% interest in certain assets and liabilities of PG Professional Golf, a leading supplier of pre-owned Titleist and other golf balls, for a purchase price of $14.4 million.Acushnet Holdings Corp. FY2018 Form 10-K — Business Combinations note
03 Links & Kings Not disclosed
Announced Jan 2018 Closed Jan 2018 Acquisition of all of the assets
handcrafted luxury leather golf accessorieslifestyle leather goods

Links & Kings, LLC is dedicated to the design and handcrafted production of luxury leather golf and lifestyle products. Acushnet acquired all of the assets of Links & Kings in January 2018 for an amount the company describes as immaterial to its consolidated financial statements. Results have been included in Acushnet's FootJoy golf wear reporting segment since the date of acquisition.

Why it was attractive
  • Handcrafted luxury leather brand complementing the FootJoy franchise
In January 2018, the Company acquired all of the assets of Links & Kings, LLC for an immaterial amount. Links & Kings, LLC is a company dedicated to the design and handcrafted production of luxury leather golf and lifestyle products.Acushnet Holdings Corp. FY2019 Form 10-K — Business Combinations note

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