Snapshot
1 800 Flowers Com Inc reported $702M of revenue in Q2 2026, up -9.5% year over year, with diluted EPS of $1.10 and an operating margin of 10.6%.
- Revenue
- $702M
- YoY growth
- +-9.5%
- Diluted EPS
- $1.10
- Operating margin
- 10.6%
$702M
Revenue
+-9.5%
YoY growth
$1.10
Diluted EPS
10.6%
Operating margin
01 Key takeaways
What management said
- •Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables of our earnings release.
- •We believe this approach is important to building a more sustainable and disciplined demand generation model.
- •During the second quarter, we continued to make steady progress on the key initiatives we outlined earlier this year to stabilize the business and support future growth.
- •Marketing contribution margin in Q2 was impacted by the scale of the holiday quarter and the decline in direct traffic.
- •While this approach can create some pressure on the top line in the near term, we believe it is an important step toward building a more sustainable and profitable demand generation model.
- •Based on the results of these tests, we concluded that the return on invested capital for the temporary pop-up stores was not attractive.
- •Instead, as part of our testing culture, we are redesigning our retail approach to evaluate a full-year store concept that is better suited for a permanent year-round location.
- •Together, these efforts are helping us build a more stable foundation for future growth over time.
- •During the second quarter, revenue came in below our prior view, driven by a continued focus on improving marketing contribution margin and changes in search engine results pages that negatively impacted direct traffic.
- •As a result, our e-commerce revenue declined, which was partially mitigated by growth in our wholesale business.
- •Our gross margin declined due to lower fixed cost absorption, higher commodity costs, and the impact of tariffs.
- •This included a 22.7% decline in Consumer Floral & Gifts segment, a 3.8% decline in the Gourmet Foods & Gift Baskets segment, and a 3.1% decline in the BloomNet segment.