Snapshot
1 800 Flowers Com Inc reported $215M of revenue in Q1 2026, up -11.1% year over year, with diluted EPS of $-0.83 and an operating margin of -23.5%.
- Revenue
- $215M
- YoY growth
- +-11.1%
- Diluted EPS
- $-0.83
- Operating margin
- -23.5%
$215M
Revenue
+-11.1%
YoY growth
$-0.83
Diluted EPS
-23.5%
Operating margin
01 Key takeaways
What management said
- •Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables of our earnings release.
- •As I mentioned in our last call, we view fiscal 2026 as a year of stabilization for the company focused on building a foundation for long term sustainable growth.
- •We began to make major changes in our customer acquisition and marketing strategy during the first quarter.
- •In Q1, we made a fundamental shift to focus on marketing contribution margin, which allows us to better allocate resources and optimize spending, ensuring that our marketing dollars drive measurable returns.
- •In the short term, we could see additional pressure on the top line as we recalibrate our approach toward a positive marketing contribution margin on paid traffic.
- •As we pivot toward a greater focus on contribution margin, we are placing a stronger emphasis on optimizing our marketing spend to drive profitable growth, not just higher sales.
- •Efficiency ensures we are maximizing our marketing dollars, reducing waste, and aligning spend with our highest return channels.
- •Together, these improvements directly impact our top and bottom lines by increasing awareness, accelerating customer acquisition, and improving retention.
- •At the end of the day, this strategy positions us for stronger and more sustainable growth and profitability.
- •This approach is intended to improve productivity and maximize return on investment by increasing conversion and average order value as customers attach other categories merchandise on our primary platforms.
- •I am thrilled to welcome Melanie Babcock to our company as Chief Marketing and Growth Officer.
- •Her proven ability to scale brands, build high-performing businesses, and create customer-centric growth strategies make her the perfect partner for this new chapter of our journey.