Twilio acquired Segment (Twilio Segment / customer data platform) for $3.0 billion GAAP total purchase price ($2.5 billion of Class A stock issued at closing; ~$3.2 billion estimated transaction value as announced, including shares/equity awards subject to future vesting), a transaction announced in November 2020.
Acquired the market-leading customer data platform to unify customer data with Twilio's engagement cloud, building toward a full customer engagement platform across service, marketing, sales, product and analytics.
Acquired the market-leading customer data platform to unify customer data with Twilio's engagement cloud, building toward a full customer engagement platform across service, marketing, sales, product and analytics.
Data silos destroy great customer experiences. Segment lets developers and companies break down those silos and build a complete picture of their customer.
Advisory firms were not disclosed for this transaction.