TRUIST FINANCIAL CORP acquired Long Game, a transaction completed in May 2022, structured as Completed acquisition; Long Game team integrated into Truist's Innovation organization..
Long Game operates in Financial Technology / Innovation, is based in United States (San Francisco, California). Truist acquired Long Game, a gamified personal-finance mobile app that uses prize-linked savings and casual gaming to encourage smart financial behaviors and drive account growth and client retention. Long Game's engineers, designers and leaders joined Truist's Innovation team, with co-founder and CEO Lindsay Holden leading a San Francisco-based group building new client-facing solutions. The app's architecture aligned with Truist's existing technology stack and complemented its Truist Momentum financial-wellness program.
Advances Truist's innovation strategy and commitment to financial wellness, technology innovation and diversity, adding a female-led fintech team and technology to increase client engagement, savings and financial education, particularly among millennial and Gen Z clients.
Advisory firms were not disclosed for this transaction.