Spectrum Brands Holdings acquired Black Flag and TAT brands (The Homax Group, Inc.), a transaction completed in November 2011, structured as All-cash asset purchase.
Black Flag and TAT brands (The Homax Group, Inc.) operates in Home & Garden (United Industries Corporation), is based in United States. Spectrum Brands acquired the assets of the Black Flag and TAT insecticide brands from The Homax Group, Inc., a portfolio company of Olympus Partners. The product lines cover liquids, aerosols, baits and traps that control ants, spiders, wasps, bedbugs, fleas and other insects, plus roach, fly and yellow jacket products for the hospitality market. Black Flag, which dates to 1833, is one of the oldest brands in the U.S. and added to Spectrum's United Industries Home & Garden pest control portfolio.
A synergistic, bolt-on acquisition that expanded Spectrum's share of the roughly $2.5 billion U.S. consumer pest control market, added recognized household insecticide brands, extended reach into less-developed retail channels, and improved aerosol and liquid production utilization at the Home & Garden Division's St. Louis facility.
Advisory firms were not disclosed for this transaction.