Simply Good Foods Co acquires Atkins Nutritionals, Inc. (Conyers Park Acquisition Corp. business combination)

Simply Good Foods Co acquired Atkins Nutritionals, Inc. (Conyers Park Acquisition Corp. business combination) for approximately $1.3 billion enterprise value (including $402.5 million of Conyers Park trust cash plus $100 million private placement), a transaction completed in July 2017, structured as combination (cash, trust funds and private placement). The deal was a merger (SPAC business combination).

Atkins Nutritionals, Inc. (Conyers Park Acquisition Corp. business combination) operates in Branded nutritional foods and snacking - Atkins, is based in United States (Atkins headquartered in Denver, CO; Conyers Park in Greenwich, CT). Conyers Park Acquisition Corp. (NASDAQ: CPAA), a publicly traded special purpose acquisition company led by consumer-industry executives Jim Kilts and Dave West, completed its business combination with an affiliate of Atkins Nutritionals, Inc. — a leading developer, marketer and seller of branded nutritional food and snacking products. The combined entity became The Simply Good Foods Company, listing on NASDAQ under SMPL beginning July 10, 2017.

Conyers Park combined with Atkins under a new holding company, The Simply Good Foods Company, to create a publicly traded branded nutritional snacking platform. Management positioned Atkins, an iconic health-and-wellness brand, as the first part of what they expected to build into a broader nutritional snacking company.

Atkins offered a loyal, established health-and-wellness consumer base, strong retailer relationships and a scalable branded-nutrition platform on which Conyers Park's consumer-products operators could build a broader snacking company. Became the core operating brand of the newly formed The Simply Good Foods Company; Joseph Scalzo continued as President and CEO