About This Deal

Sabre Corporation acquired Trust Group for USD 156 million, a transaction announced in January 2016.

Sabre acquired the Trust Group, a central reservations, revenue management and hotel marketing provider, expanding Sabre Hospitality Solutions' customer base by more than 30% and deepening its presence in EMEA and Asia Pacific.

Sabre acquired the Trust Group, a central reservations, revenue management and hotel marketing provider, expanding Sabre Hospitality Solutions' customer base by more than 30% and deepening its presence in EMEA and Asia Pacific.

Deal Terms

Acquirer
Sabre Corporation
Target
Trust Group
Value
USD 156 million
Date
January 2016
Type
Full acquisition
Status
Completed

Transaction Details

Announced
January 2016

In Their Words

In January 2016, we completed the acquisition of the Trust Group, a central reservations, revenue management and hotel marketing provider... The net cash consideration for the Trust Group was $156 million.

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

See how VectorShift works for your firm

Request Demo