Petco Health and Wellness Company acquired PupBox, a transaction completed in November 2017.
PupBox operates in Subscription services / e-commerce, is based in San Diego, California, USA. Petco acquired PupBox, a San Diego-based subscription service that ships monthly boxes of developmentally appropriate products to new puppy and dog parents. Each box is tailored to the pet's age and physical stage and pairs toys, treats, grooming tools and accessories with a training guide keyed to the puppy's changing needs. PupBox had been featured on Shark Tank before the deal. Co-founders Ben and Ariel Zvaifler and the wider PupBox team joined Petco as part of the transaction.
The purchase extended Petco's product-and-services breadth into a recurring, customized subscription model aimed at new pet parents, deepening the customer relationship through the puppy life stage.
Recurring subscription revenue and a customized, life-stage offering that deepens engagement with new pet parents. PupBox team joined Petco
Combining Petco's breadth of product and services offerings with PupBox's highly customized monthly subscription service takes the guess work away from pet parents and provides everything they need to raise a healthy, happy pup at every stage of life.Brad Weston, CEO, Petco
Our values and drive to make pet parenthood easier are perfectly aligned; and we're ready to help even more new pet parents spend less time worrying about what they need.Ben Zvaifler, CEO, PupBox
Advisory firms were not disclosed for this transaction.