NIKE acquires Zodiac

NIKE acquired Zodiac, a transaction completed in March 2018.

Zodiac operates in Consumer data & analytics (Digital), is based in New York, New York, USA. New York-based consumer data and analytics firm with a team of data scientists and proprietary predictive tools. Nike disclosed the acquisition on its Q3 FY18 earnings call (March 2018), describing Zodiac as an 'exceptional consumer data and analytics firm' acquired to deepen consumer relationships, with primary focus on NikePlus members.

Acquiring capabilities to accelerate Nike's consumer-direct strategy; better analytics is a critical factor in the company's 2X Speed initiative, sharpening consumer sensing to meet demand faster and deliver more personalized products.

World-class data scientists and proprietary predictive analytics tools to accelerate Nike's direct-to-consumer and personalization strategy. Deepened consumer relationships, enhanced demand sensing for the 2X Speed initiative, and targeted growth via advanced analytics. Integrated into Nike's consumer-direct / digital analytics organization. Nike, Q4 FY18: We've also integrated the Zodiac team from our recent acquisition who are giving us new predictive tools and advanced analytics to drive targeted growth, and we continue to develop our sensing capabilities within our key cities and sharpen the Express Lane.