News Corporation acquired Checkout 51 Mobile Apps ULC for ~US$23 million (US$13M cash + US$10M deferred), a transaction announced in July 2015.
Data-driven digital incentives company that gave News America Marketing a receipt-recognition mobile app for delivering personalized packaged-goods marketing campaigns.
Data-driven digital incentives company that gave News America Marketing a receipt-recognition mobile app for delivering personalized packaged-goods marketing campaigns.
Advisory firms were not disclosed for this transaction.