Microsoft Corporation acquired YaData, a transaction announced in February 2008.
YaData operates in adCenter / Online advertising, is based in Israel. YaData was an Israeli company that applied advanced behavioral-targeting and predictive-analytics technology to online marketing and advertising. Microsoft acquired it to improve audience-targeting capabilities within its adCenter advertising platform.
Add behavioral-targeting and predictive-analytics technology to Microsoft's advertising platform for better audience targeting.
Advisory firms were not disclosed for this transaction.