Microsoft Corporation acquired Xandr, a transaction completed in June 2022.
Xandr operates in Advertising, is based in New York, New York, USA. Microsoft acquired Xandr, AT&T's data-enabled digital advertising marketplace and technology platform connecting marketers and media owners through first-party, data-led advertising including video and connected TV. Microsoft framed it as accelerating its digital advertising and retail media ambitions; Xandr was folded into Microsoft Advertising. Terms were not disclosed.
Combine Xandr's marketplace and CTV capabilities with Microsoft's audience data to deliver a full-funnel advertising offering.
Advisory firms were not disclosed for this transaction.