Microsoft Corporation acquired VideoSurf Inc., a transaction announced in November 2011.
VideoSurf Inc. operates in Interactive Entertainment Business (Xbox LIVE), is based in San Mateo, California, USA. VideoSurf built back-end computer-vision technology that analyzed video frames to enable fast, accurate content discovery. Microsoft acquired it to enhance search and discovery of entertainment content across its platform, including Xbox LIVE, with real-time content tagging and voice-search integration via Kinect.
Improve speed and relevance of entertainment-content search and discovery on Xbox LIVE, enable voice search with Kinect, and simplify how video partners access advanced platform features.
VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform.Alex Garden, Director of Xbox LIVE, Interactive Entertainment Business, Microsoft
Advisory firms were not disclosed for this transaction.