Microsoft Corporation acquired Rapt Inc., a transaction announced in March 2008.
Rapt Inc. operates in Advertiser and Publisher Solutions (APS) Group, is based in San Francisco, California, United States. Rapt was a provider of advertising yield-management software for digital-media publishers, covering pricing, forecasting, and provisioning of ad inventory plus advisory services and market intelligence. Microsoft acquired it to strengthen its Atlas Publisher Suite with end-to-end yield-management and planning tools.
Combine Rapt's yield-management and forecasting with the Atlas campaign-management platform to give publishers an integrated inventory, forecasting, and sales-workflow solution.
Online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges.Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions Group, Microsoft
Advisory firms were not disclosed for this transaction.