Microsoft Corporation acquired PromoteIQ, a transaction announced in August 2019.
PromoteIQ operates in Microsoft Advertising. PromoteIQ is the leading provider of vendor-marketing technology to online retailers and brands, pioneering the private-marketplace approach to digital vendor marketing. Microsoft acquired it to complement its retail advertising offerings and help retailers modernize their e-commerce platforms and monetization.
Extend Microsoft's retail advertising portfolio with vendor-marketing technology to help retailers grow e-commerce and in-store commerce.
I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands.Rik van der Kooi, Microsoft Advertising
Advisory firms were not disclosed for this transaction.