Microsoft Corporation acquired PlayFab, a transaction announced in January 2018.
PlayFab operates in Azure (Gaming Cloud). PlayFab is a complete backend platform for building, launching, and operating cloud-connected games across mobile, PC, and console, including LiveOps, analytics, and player engagement tools. Microsoft acquired it to strengthen Azure's offering for game developers and expand its gaming-cloud business.
Lower the barriers to launching and operating games in the cloud and grow Microsoft's gaming-cloud platform on Azure.
PlayFab's backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players.Kareem Choudhry, Corporate Vice President, Gaming Cloud, Microsoft
Advisory firms were not disclosed for this transaction.