Microsoft Corporation acquired Parature, a transaction announced in January 2014.
Parature operates in Microsoft Dynamics CRM. Parature was a provider of cloud-based customer engagement and self-service software serving midsize and enterprise organizations, with about 70 million users and more than 500 brands. Microsoft acquired it to add world-class customer self-service (knowledge base, ticketing, social, and chat) to Microsoft Dynamics CRM. The company stated the terms of the agreement were not disclosed.
Extend Microsoft Dynamics CRM with leading cloud-based customer self-service capabilities across web, Facebook, ticketing, mobile, and chat.
Parature is a perfect fit for every business and will enable us to offer customers one of the best cloud-based solutions for customer self-service.Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM
Advisory firms were not disclosed for this transaction.