Microsoft Corporation acquired Oribi, a transaction announced in February 2022.
Oribi operates in LinkedIn (Marketing Solutions), is based in Israel. Oribi is an Israel-based marketing-analytics company offering code-free marketing attribution, website conversion measurement and audience building. LinkedIn (a Microsoft subsidiary) acquired it to enhance campaign attribution and help advertisers optimize ROI across LinkedIn's business lines.
Improve LinkedIn's marketing attribution and conversion measurement so customers can build smarter campaigns; LinkedIn also planned a new Tel Aviv office.
Understanding which channels and messages have the greatest impact...is critical to the effectiveness of any marketing campaign.Tomer Cohen, Chief Product Officer, LinkedIn
Advisory firms were not disclosed for this transaction.