Microsoft Corporation acquired NetBreeze, a transaction announced in March 2013.
NetBreeze operates in Microsoft Dynamics CRM (social listening / analytics). NetBreeze delivered native-language social analytics with data-mining, transactional, and text-analysis capabilities for monitoring social media conversations and sentiment. Microsoft acquired it to embed social monitoring and analytics across Microsoft Dynamics CRM so businesses could gather market intelligence from social channels.
Add social listening, sentiment, and market-intelligence analytics to Dynamics CRM.
Advisory firms were not disclosed for this transaction.