Microsoft Corporation acquired MarketingPilot, a transaction announced in October 2012.
MarketingPilot operates in Microsoft Dynamics CRM (Microsoft Business Solutions), is based in Elmhurst, Illinois (Chicago area), USA. MarketingPilot Software was a provider of integrated marketing-management and marketing-automation software spanning campaign management, budgeting, resource management, and analytics. Microsoft acquired it to add marketing-automation capabilities to Microsoft Dynamics CRM. The original announcement blog post is no longer reachable on Microsoft's domains.
Bring marketing-automation and marketing-resource-management functionality into Microsoft Dynamics CRM.
Advisory firms were not disclosed for this transaction.