Microsoft Corporation acquired Intersé, a transaction announced in March 1997.
Intersé operates in BackOffice (Site Server), is based in Sunnyvale, California, USA. Intersé developed the award-winning Intersé Market Focus web-site analysis (traffic and usage analytics) software. Microsoft acquired the Sunnyvale company to integrate Market Focus into the Microsoft BackOffice family, strengthening its internet and intranet web-site solutions with usage analysis.
Add web-site traffic and usage analytics to the BackOffice/Site Server product family.
Advisory firms were not disclosed for this transaction.