Microsoft Corporation acquired Incent Games Inc, a transaction announced in August 2015, structured as Acquisition of Incent Games Inc., developer and owner of FantasySalesTeam.
Incent Games Inc operates in Microsoft Dynamics CRM. Incent Games developed FantasySalesTeam, a sales-gamification platform that applies fantasy-sports mechanics to team-based sales competitions to boost productivity and CRM adoption. Microsoft acquired it to build the gamification capability into Dynamics CRM.
The platform helps drive Dynamics CRM adoption and usage and impacts revenue growth by motivating sales teams around key metrics, fitting Microsoft's focus on productivity and customer success.
This feature is revolutionizing team building in the sales setting and the impact has been nothing short of staggering.Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM
Advisory firms were not disclosed for this transaction.