Microsoft Corporation acquired Farecast, a transaction announced in April 2008.
Farecast operates in Live Search (later Bing Travel), is based in Seattle, Washington, United States. Farecast was a Seattle-based travel technology company that predicted whether airfares were likely to rise or fall, helping consumers decide when to buy. Microsoft acquired it to power airfare and hotel price-prediction tools within its search business, technology later integrated into Bing Travel.
Add airfare and hotel price-prediction capabilities to Microsoft's search and travel offerings.
Advisory firms were not disclosed for this transaction.