Microsoft Corporation acquired eShop Inc., a transaction announced in June 1996.
eShop Inc. operates in Internet platform and tools (Microsoft Merchant Server / internet commerce), is based in San Mateo, California, United States. eShop Inc. was a San Mateo, California internet-commerce company that built merchandising and shopping systems merchants used to run online stores, and ran the eShop Plaza online mall. Microsoft acquired eShop to accelerate its own e-commerce effort, folding the technology and team into what became the Microsoft Merchant Server product for internet retailing.
Acquire proven online-commerce technology and talent to deliver an integrated electronic-commerce platform for merchants.
The lack of integrated electronic-commerce solutions is a key reason for the slow adoption of electronic commerce by merchants.Paul Maritz, Group Vice President, Platforms Group, Microsoft
Advisory firms were not disclosed for this transaction.