Microsoft Corporation acquired Electric Gravity Inc., a transaction announced in June 1996.
Electric Gravity Inc. operates in Consumer / online services (Internet Gaming Zone, later MSN Games), is based in United States. Electric Gravity Inc. operated the Internet Gaming Zone, one of the most popular early online destinations for playing classic multiplayer games such as bridge, chess, checkers and hearts over the internet. Microsoft acquired the company to jump-start its move into online multiplayer gaming, and the Zone became the foundation of what later grew into MSN Games.
Establish a beachhead in internet multiplayer gaming by acquiring an established, fast-growing online game community.
Advisory firms were not disclosed for this transaction.