Microsoft Corporation acquired Drawbridge, a transaction announced in May 2019.
Drawbridge operates in LinkedIn Marketing Solutions (LinkedIn sub-acquisition), is based in San Mateo, California, United States. Drawbridge is a San Mateo-based advertising and marketing technology company specializing in cross-device identity and audience measurement. LinkedIn acquired it to strengthen its Marketing Solutions platform and help businesses reach, engage and measure their professional audiences at scale.
Accelerate LinkedIn's Marketing Solutions technology platform so customers can better reach professional audiences and measure campaign ROI.
We plan to integrate Drawbridge's technology into our marketing solutions portfolio to help our customers better reach and understand their professional audiences and measure the ROI of their campaigns.LinkedIn Corporate Communications
Advisory firms were not disclosed for this transaction.