Microsoft Corporation acquired Capptain, a transaction announced in May 2014.
Capptain operates in Microsoft Azure (Mobile Engagement). Capptain was a mobile push and user-analytics provider whose platform let organizations analyze customer and employee app behavior in real time and respond with targeted push messages and content. Microsoft acquired it to add real-time mobile engagement analytics to the Azure end-to-end mobile app development story (later Azure Mobile Engagement).
Add real-time mobile user and push analytics to Azure's mobile app development platform.
Advisory firms were not disclosed for this transaction.