Deal

KEYCORP /NEW/ acquires HelloWallet Holdings, Inc.

July 2017 carve-out ready

Snapshot

KEYCORP /NEW/ acquired HelloWallet Holdings, Inc. in July 2017. The transaction was structured as all cash. HelloWallet Holdings, Inc. is a Washington, D.C. and Chicago, Illinois-based Consumer Bank / digital financial wellness business.

Acquirer
KEYCORP /NEW/
Target
HelloWallet Holdings, Inc.
Value
(not disclosed)
Date
July 2017
Type
carve-out
Status
ready
01 Scorecard

The deal at a glance

Private-market deal
KEYCORP /NEW/ acquires HelloWallet Holdings, Inc.
Deal value
(not disclosed)
Sector
Consumer Bank / digital financial wellness
Date
July 2017
VectorShift
Made on VectorShift

About this deal

KEYCORP /NEW/ acquired HelloWallet Holdings, Inc., a transaction completed in July 2017, structured as all cash. The deal was a carve-out.

HelloWallet Holdings, Inc. operates in Consumer Bank / digital financial wellness, is based in Washington, D.C. and Chicago, Illinois. On July 1, 2017, KeyBank acquired all of the outstanding capital stock of HelloWallet Holdings, Inc., the sole owner of HelloWallet, LLC, a digital financial wellness company, from Morningstar, Inc. HelloWallet's personal-finance software platform lets users gauge a financial wellness score and receive practical, user-friendly financial insights.

Key's retail banking franchise is leveraging HelloWallet's technology to provide data-driven insights to clients, allowing clients to better understand and improve their personal finances.

Award-winning financial-wellness platform that fit Key's strategy of embedding financial wellness across digital, branch and workplace channels. Folded into KeyBank's retail/community banking franchise; approximately 36 HelloWallet employees joined KeyBank, remaining based in Washington, D.C. and Chicago.

KeyBank is transforming our clients' banking experience by embedding financial wellness into every interaction, whether digitally, at the branch, or via telephone.
Dennis Devine, Co-President, KeyBank Community Bank
KeyBank believes strongly in HelloWallet's potential and is able to give HelloWallet the level of focus and investment that it needs.
Brock Johnson, Head of Global Retirement and Workplace, Morningstar, Inc.
Advisors not disclosed

No advisory firms have been disclosed for this transaction.

Sources Press release Last updated

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