J M SMUCKER Co acquired Rowland Coffee Roasters, Inc. (Cafe Bustelo / Cafe Pilon) for $362.8 million, a transaction completed in May 2011.
Rowland Coffee Roasters, Inc. (Cafe Bustelo / Cafe Pilon) operates in Coffee (Hispanic brands), is based in Miami, Florida, USA (distribution concentrated in northeastern U.S. and southern Florida), had revenue of about Total net sales in excess of $110 million in calendar 2010. Rowland Coffee Roasters is a privately held Miami-based coffee company whose products are sold primarily under the leading Hispanic Cafe Bustelo and Cafe Pilon brands, with distribution concentrated in the northeastern U.S. and southern Florida. It is a leading U.S. producer of espresso coffee.
Strengthens and broadens Smucker's leadership in the U.S. retail coffee category and establishes a strong presence with Hispanic consumers in the U.S.
Leading Hispanic coffee brands and a strong espresso position, broadening Smucker's retail coffee leadership. Integrated into Smucker's Coffee segment
This acquisition strengthens and broadens the breadth of our leadership in the U.S. retail coffee category. The addition of the Cafe Bustelo and Cafe Pilon coffee brands, each with a rich heritage, provides us with a unique opportunity to establish a strong presence in coffee with Hispanic consumers in the U.S.Richard Smucker, Executive Chairman and Co-Chief Executive Officer, The J.M. Smucker Company
Advisory firms were not disclosed for this transaction.