Deal
J M SMUCKER Co acquires Enray Inc. (truRoots)
August 2013
full acquisition
ready
Snapshot
J M SMUCKER Co acquired Enray Inc. (truRoots) in August 2013. Enray Inc. (truRoots) is a Hayward, California, USA-based Organic / natural foods business.
- Acquirer
- J M SMUCKER Co
- Target
- Enray Inc. (truRoots)
- Value
- (not disclosed)
- Date
- August 2013
- Type
- full acquisition
- Status
- ready
01 Scorecard
The deal at a glance
Private-market deal
J M SMUCKER Co acquires Enray Inc. (truRoots)
Deal value
(not disclosed)
Sector
Organic / natural foods
Date
August 2013
VectorShift
Made on VectorShift
About this deal
J M SMUCKER Co acquired Enray Inc. (truRoots), a transaction completed in August 2013.
Enray Inc. (truRoots) operates in Organic / natural foods, is based in Hayward, California, USA. Enray Inc. is the maker of the truRoots brand of organic and natural sprouted grains, quinoa and ancient-grain products, expanding Smucker's natural-foods offering.
Established organic ancient-grains brand (truRoots) in a fast-growing natural-foods category. Integrated into Smucker's natural foods business
Enray Inc. ('Enray') since the completion of the acquisition on August 20, 2013.
The J.M. Smucker Company, Q2 FY2014 earnings release (8-K Item 2.02 Ex 99.1)
Advisors not disclosed
No advisory firms have been disclosed for this transaction.