Freshworks acquired Zarget, a transaction announced in August 2017, structured as Acquisition.
Zarget is based in India. Zarget is a marketing-software startup offering a suite of Conversion Rate Optimization (CRO) tools, including A/B testing, heatmaps and funnel analysis, that help marketers understand and improve how users interact with their websites. The deal marked Freshworks' entry into marketing software.
Enter the marketing-software market and add conversion-optimization tooling to Freshworks' portfolio.
Advisory firms were not disclosed for this transaction.