COMCAST CORP acquired XUMO, a transaction completed in February 2020, structured as Acquisition; XUMO to operate as an independent business inside Comcast Cable; terms undisclosed.
XUMO operates in Comcast Cable, is based in Irvine, California, USA. Comcast acquired XUMO, an advertising-supported streaming service based in Irvine, California, offering free live and on-demand entertainment, news, and sports across more than 190 genre-grouped channels. XUMO's multi-screen distribution network included partnerships with major smart-TV brands. XUMO continued to operate as an independent business inside Comcast Cable.
Adds a best-in-class, ad-supported streaming (FAST) platform and smart-TV distribution relationships to Comcast, supporting continued innovation in streaming.
Advisory firms were not disclosed for this transaction.